Social 

Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards brand awareness. When working on local link building, you notice that the biggest successes can be achieved by establishing connections in the local community; something that has the added, knock-on effect of improving how the…

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Social 

Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do you set yourself up for success? Here are my top five tips for what to take care of now. Personas, personas, personas Do your audience research. Comb through your internal data and understand who your…

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google 

Has Amazon ended its Google Shopping campaigns?

Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28. It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down near the end of Q1, and then they completely disappeared from Auction Insights reports on April 28, with no Amazon PLAs (product listing ads) reappearing since then. “While it’s not uncommon…

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google 

Old Google Search Console Sitemap Bug With Mobile-First Indexing

Google’s John Mueller said in a Google Webmaster Help thread that there is a bug with the Sitemaps reporting section of the old Google Search Console specifically with sites that moved to mobile-first indexing. John said it is jut a reporting bug and does not impact how the site or content ranks in Google search. John wrote “We currently have a bug on our side with regards to the reporting in the Sitemaps section of the old Search Console with regards to image indexing for sites that are in the…

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SEO 

SEO for web designers: What you should know

A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website. This further lays emphasis on the major role played by web designers in building the entire website and its online reputation as well. To get better at SEO, web designers need to get a deeper understanding of the commercial aspects of websites. Apart from creating killer designs, web designers should always be aware of some of…

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Latest News 

Google Search Algorithm Update on October 16th Looks Like a Big One

SEO expert Barry Schwartz released a video this morning stating that he sees “lots of signals” that the recent October 16 Google algorithm update was a “big one.” Barry also talked about a Webmaster Hangout this morning with Google’s John Mueller and a popular site owner who lost 60 percent of his traffic overnight. John and his team actually looked into this one in detail but offered no advice except to keep improving the site. Barry Schwartz on the Google October 16 algorithm update: Although Google won’t confirm it yet,…

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google 

Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

Get a better understanding of the types of visitors campaigns are driving in-store.   Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors. Why you should care Advertisers who are measuring store visits from people who have engaged with their Google ads, will be able to analyze how many of those visitors are new or repeat customers. That segmentation can help advertisers better understand how campaigns are driving incremental store visits or loyalty from…

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business 

SearchCap: Google Maps follow business, local voice survey & link building tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building tool roundup: Site crawlers Oct 26, 2018 by Julie JoyceLink building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off. Google Maps ‘Follow’ button gives businesses a new way to connect with users Oct 26, 2018 by Amy GesenhuesUsers can get updates from businesses in the “For You” tab. Survey: 88 percent seek driving directions after…

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business 

4 Ways to Identify Talented Salespeople for Your Business

Do you know why a lot of businesses fail? It’s not because of poor products or service or bad accounting. Most small businesses don’t survive past five years because of the lack of sales. As your business starts to grow, you start looking for people who will push your products. Finding and hiring salespeople is critical for any company. However, finding the right applicant for the job is a complex process, especially since many employers don’t know how to recognize talented salespeople. Here’s watch you should look for: 4 Ways…

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Social 

How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has the potential to bring a tremendous amount of attention to your business. In fact, research has shown that content marketing through social media generates 3 times as many leads while costing 62 percent less than traditional marketing strategies. That’s largely due to an increase…

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