Category: google

The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. However, no offer has yet been made. Why we care. Buying HubSpot would help Google expand its services in the growing CRM software market,…

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SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems. “SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. It’s more an issue of both…

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The new guide offers simplified access to all the necessary information required to build PMax integrations. Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location. Additional improvements. Google Ads also announced several other improvements, including: A new guide called “Structure Requests”, which provides detailed insights into the complexities of creating and updating…

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The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Admin update. With this update, organization details are now part of the accounts list in the Admin…

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Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business. Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS). It is not new and has been…

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Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO. It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted search rankings for 11.8% of queries in the U.S. Google said Panda was designed to reduce the rankings for…

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Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6. Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google Analytics Help Center. In response, 15 others confirmed they were experiencing the same issue: Why we care. If you are experiencing…

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Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties. Why we care. If you were affected by the Ads Delivery outage, applying for a refund is necessary, but it’s important to note that…

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Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK. Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. ACAs explained. Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into.…

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This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge. Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers. Why we care. If your GBP has unexpectedly stopped generating leads, it…

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