Marketing 

5 Tips to Help You Optimize Your Website for Voice Search

It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a novelty. As a matter of fact, AdWeek reported that about 67 million voice-assisted devices are expected to be in use in the United States by 2019. The sheer volume means that companies have to change how they manage their digital content. Voice search utilizes verbal input instead of typed information. However, search engine optimization for text inquiries doesn’t automatically translate well to voice. Businesses…

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Marketing 

Facebook Increases Job Search Capabilities to 40 New Countries

Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The feature was initially only available in Canada and the US. The job search feature allows users to search job openings and apply for them directly on the company’s site or mobile app. Meanwhile, improvements made…

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Marketing 

Facebook’s Plan to Include Videos in Its News Feed Draws Suspicion from Publishers

Facebook has been under pressure to combat the prevalence of fake news on its platform, which prompted the company to implement measures such as blocking ads from companies that shared unreliable content last year. But the social media giant is taking a step even further by making legit videos from trusted news outlets more accessible to its users. Facebook is currently wooing 10 major news organizations to supply its platform with news video updates daily. If the plan pushes through, these news videos will be 3 minutes in length which…

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Marketing 

5 Ways to Use FoMO in Your Online Marketing Strategy

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid of missing out on the latest trends, products, and ideas. Why FOMO Works as a Marketing Strategy While FoMO was only included in the Oxford dictionary in 2013, the idea has been around for a long time. Every generation,…

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Marketing 

Facebook ‘Weaponized’ User Data, Says Bikini Photo-Finding App Developer

Facebook is facing accusations of gathering more user data than disclosed. According to court filings, former start-up Six4Three claimed that the social media company conducted mass surveillance on its users and their friends alike. Based on the lawsuit documents, Facebook reportedly had access to its users’ text messages, photos, and microphones. It can even track their locations by remotely activating the Bluetooth on mobile devices without permission. All of these accusations were detailed in Six4Three’s fifth version of the complaint, initially filed in 2015. In response, Facebook refuted the claims…

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Marketing 

Instagram Explains How Its Algorithm Works, Busts Common Myths

It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of users raised a ruckus over the announced change, but Instagram stood fast and opted instead to reveal how its algorithm ranking works. In an information session with reporters, Instagram pointed out that its machine learning depends on a user’s past behavior to generate a personalized feed. There are three primary…

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Marketing 

Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for technology and communications. The same could be said for Generation Z, or those born around the mid-1990s to the early 2000s. Also dubbed the Linkster Generation for always being linked to social media, they have…

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Marketing 

Bing Ads Enables AdWords Import Globally

Bing announced on Twitter that the Google AdWords import feature is now available for all Bing Ads customers globally. Bing said this is “big news” that anyone, anywhere in the world can use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease. Here is the tweet: Big News! AdWords Import function in #BingAds, now globally available. For details, check out this page: http://t.co/o64CPlAgyB — Bing Ads (@BingAds) February 26, 2015

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Marketing 

Improving PPC relevance with ZIP code-based geotargeting

Improving PPC relevance with ZIP code-based geotargeting If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of moving from a city or region PPC targeting strategy to a ZIP code approach. Limited performance Initially, the company utilized paid search to cast a broad net across each city…

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Marketing 

7 Tips for Growing Your Following on Instagram With Hashtags

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer:  use effective hashtags. Aside from photos, hashtags are another key element to using Instagram. They organize content to make it more discoverable and spur engagement from a target audience. Instagram even launched a feature that allows users…

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