How to improve site performance with user testing SEO 

How to improve site performance with user testing

Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts. Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can use that knowledge to improve your website’s SEO approach and content strategy. Ask users about their experience User…

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Google’s March 2024 core update: 5 things you need to know SEO 

Google’s March 2024 core update: 5 things you need to know

Google’s March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search. Google’s March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did. Its impact is enormous and widespread and every seasoned marketer I’ve talked to agrees that this update is a big deal. Has your website been hit by the March 2024 core update? Here are five things you need to know to avoid getting penalized and…

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Why information satisfaction is key to Google’s ranking algorithms SEO 

Why information satisfaction is key to Google’s ranking algorithms

Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business. Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS). It is not new and has been…

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Link building in 2024: 12 ways to win or fail SEO 

Link building in 2024: 12 ways to win or fail

Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices. As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has shifted from quantity to quality, with a greater emphasis on acquiring high-quality, authoritative backlinks from relevant and trustworthy sources. This article explores 12 key dos and don’ts for successful link building, highlighting common mistakes to avoid and effective SEO strategies to employ. Fails: Common link building mistakes 1. Don’t: prioritize quantity over quality More is…

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Integrating SEO into the multichannel customer journey SEO 

Integrating SEO into the multichannel customer journey

Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience. Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience…

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How to build a $10 million SEO agency SEO 

How to build a $10 million SEO agency

From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of  $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means we need 111 clients to clear $833,000 monthly. Because this is the SEO industry, we lose about 5% of our business every month from clients changing their goals or just wanting something else, so they…

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Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics SEO 

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching. The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Let’s explore why…

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7 key 2024 search trends to watch and 3 top priorities SEO 

7 key 2024 search trends to watch and 3 top priorities

Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024. In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.\ Meanwhile, Google continues to stress the importance of quality and…

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Marketing SEO 

How Walmart’s shoppable rom-com bridges holiday content, commerce

“Add to Heart” draws on a genre that is a staple of the season while showcasing a product assortment that balances “inspiration and impulse.” Many consumers get swept up in romantic comedies around the holiday season. Look no further than the Hallmark Channel, which is littered with movies like “A Not So Royal Christmas,” “Christmas with a Kiss” and “My Norwegian Holiday” this time of year. A new campaign from Walmart tests whether the popular genre can be an inspiration point for shopping, blending story-driven marketing content with shoppable capabilities…

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SEO 

60% Of SEOs Say They Hurt A Web Site In Google With Spammy Links

A few months ago, I asked you all to take a poll around if you have ever hurt a web site using spammy links to downgrade their rankings in Google search. The good news is that 66% of those who responded said they never tried to do so. But of those that did try, 59% said they were able to hurt a web site with spammy links and 41% said there were unsuccessful. We had 375 responses and 248 responded that they never tried doing this. But the other 127…

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