Technology 

Google announces ads updates for app developers at Google I/O

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion active Android devices, Google announced last year. In a new beta, advertisers will be able to show more content within their app promotion ads in Google Play. As one example, a shopping or e-commerce app…

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Technology 

Voice search isn’t the next big disruptor, conversational AI is

Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.   Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing  – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, and this is causing a few raised eyebrows. However, voice is only a small…

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Technology 

SEC Chairman: We Want America to Lead the World in 5G

FCC Chairman Ajit Pai recently talked about the upcoming White House meeting which Verizon, AT&T, and Sprint are all expected to attend. The FCC Chairman says that it’s vital that we eliminate the local regulatory hurdles that are currently preventing 5G from being implemented in the US. FCC Chairman Ajit Pai via CNBC’s Squawk on the Street: We Want America to Lead the World in 5G We want America to lead the world in 5G just as we led the world in 4G. That, of course, takes private sector initiative…

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Technology 

How to Write Code 10-20 Times Faster

Writing code is at the heart of software and it’s what makes applications like Google, Facebook, and Tinder work. The problem for startups and large enterprises alike is that writing code is a tremendous undertaking, costs a lot of money and takes a lot of time. For years, companies have been trying to create code-writing software with limited success. Appian CEO and founder Matt Calkins says that their code writing platform is a generational improvement that will literally, according to an independent study, enable developers to write code 10-20 times faster because…

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Technology 

Why Do Users Need To Start Web Push Notification?

 Reach online customer, no matter they engaged with your website or not. You can reach to your customer whenever they are online or busy with other web browsers. It is the best web communication way to reach the audience even they are not active with you.  No need for Email Address. Usually, customers are afraid of sharing their personal details with online peoples. Here, you are not required to share your Email Address to communicate with the audience.  Difficult to miss the popup notification. Most of the…

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Technology 

Focus on One Thing and One Thing Only… The Customer

Bill McDermott, who went from teenage deli owner to SAP SE Chief Executive Officer, recently gave an inspirational talk about how focusing on the customer is the most important thing for any business to succeed. Below is a brief excerpt: I came to the clear conclusion that there’s a perfect correlation between winners having dreams and accomplishing amazing things, but we all start somewhere. I traded in three part-time jobs to be a teenage entrepreneur running a delicatessen in Amityville Long Island. So I’m broke and somebody gives me a note for…

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Technology 

What Are Businesses Trying to Accomplish with AI-Powered Customer Support?

Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s the promise of AI-powered automated customer support. “A big part of what we need to be able to do at a call center is to help our clients gain that insight to go away with something they didn’t even know they needed before they came into the situation,” noted Rob High, Chief…

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Technology 

Use technology to enable great storytelling

Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, and successful brands have proven there are many ways to tell stories. Companies need a platform that lets them develop the content, create the stories and post content on social platforms the way they want,…

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Technology 

4 Strategies for Enterprise Content Management Success

At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success. He emphasized that there is actually a shift to content services from Enterprise Content Management. This is because ECM was mostly looked at as the lead application and content services represents a shift to consumable services that can be embedded into business processes and business applications. 1. Differentiate “ECM: Use-Cases “The basics of ECM involving managing large amounts of structured and unstructured information is really differentiating…

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Technology 

Facebook Combats Fake News With Related Articles and Updated Machine Learning Technology

Facebook is making steps to ensure that everyone gets their facts right before forming their own opinion on a topic trending on the popular social media platform. Recently, the company tweaked its Related Articles feature and introduced an updated machine learning technology to help spot potential misleading or fake news. Facebook’s Related Articles feature, which is basically a list of recommended articles appearing after a post, was introduced in 2013 as a way to expose readers to other viewpoints from different sources on the same topic. With the additional information…

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