2018 - Latest News, Headlines at Peter Zmijewski

DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’

December 8, 2018 news

Google’s response is that significant SERP personalization is ‘a myth.’ Greg Sterling on December 4, 2018 at 4:11 pm More A new study (via Wired) from Google rival DuckDuckGo charges that Google search personalization is contributing to “filter bubbles.” Google disputes this and says that search personalization is mostly a myth. The notion of filter bubbles in social media or search has been a controversial topic since the term was coined a number of years ago by Eli Pariser to describe how relevance algorithms tend to reinforce users’ existing beliefs and biases.…

google

Google shutting down Allo, where Google Assistant made its debut

December 7, 2018 news

The company is investing in Duo and Android Messages, where it says it’s seeing consumer traction. Google has struggled with its messaging strategy over the years, with numerous experiments and false starts since Google Talk was launched in 2005. Add to that list two of its more recent initiatives, Hangouts and Allo, which are being shuttered. Hangouts will live on as an enterprise tool, while Allo’s features are being integrated in the Android messaging app Messages. Allo will be supported until March 2019 and users can export their messaging histories…

Marketing

Compare 15 top marketing automation platforms

December 6, 2018 news

Find the right marketing automation platform for your business. Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report includes…

SEO

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

December 3, 2018 news

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by Jumpshot notes that what used to be Google’s share of product searches just three years ago is now Amazon’s and vice versa. The report says that by 2018, 54 percent of product searches began on…

Technology

Google announces ads updates for app developers at Google I/O

November 28, 2018 news

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion active Android devices, Google announced last year. In a new beta, advertisers will be able to show more content within their app promotion ads in Google Play. As one example, a shopping or e-commerce app…

Marketing

Content Marketing 2019: Seven tips to improve your strategy

November 27, 2018 news

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months. Here are seven tips to get you thinking of what you need to improve in 2019. 1. Get the basics right A good way to…

google

4 new search metrics in Google Ads to give you what you really wanted out of average position

November 26, 2018 news

Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter to me and my business, am I showing up and showing up prominently? Average position has long been used by advertisers to try and approximate where their ads show up on the page. However, that position only reflects the order of the auction results, not their location. For example, an ad position of “1” means that your ad…

business

5 Simple Steps for Using Facebook Groups to Grow Your Business

November 24, 2018 news

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” As it stands, the platform’s current news feed algorithm has basically ensured that brands won’t be able to grow organically through their Facebook Pages. But, this is not a problem…

google

Google Expands User Search With ‘Personal’ Tab

November 23, 2018 news

Google has rolled out a new feature in their search engine portal, allowing users to track their own online footprints. Dubbed “Personal,” the new feature will expand the user’s search to include the whole Google portfolio. So if you have an account with Gmail, Google+, or saved a photo or video on the cloud, chances are you can find them by filtering your search further. Accessing Google Personal is quite straightforward. You just have to type your query in the search box like you ordinarily would. After the results are…