Category: SEO

Highlights Alphabet grew revenue 15% year-over-year. AI is the strategic focus, with plans to integrate generative AI into Search. Company is reorganizing AI teams under DeepMind to accelerate “Gemini era” innovations. Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai.   The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.…

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Google’s John Mueller offers insight into why three related domain name migrations had different outcomes despite following equal process Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top level domains (ccTLDs). The ccTLDs were .fr (France), .be (Belgium), and .de (Germany). The project was…

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Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results. Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above the organic search results. The format varies slightly, depending on the query type. At the bottom, Brave includes…

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Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search. Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing…

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Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites. Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the process across international markets.…

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Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts. Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can use that knowledge to improve your website’s SEO approach and content strategy. Ask users about their experience User…

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Google’s March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search. Google’s March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did. Its impact is enormous and widespread and every seasoned marketer I’ve talked to agrees that this update is a big deal. Has your website been hit by the March 2024 core update? Here are five things you need to know to avoid getting penalized and…

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Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business. Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS). It is not new and has been…

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Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices. As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has shifted from quantity to quality, with a greater emphasis on acquiring high-quality, authoritative backlinks from relevant and trustworthy sources. This article explores 12 key dos and don’ts for successful link building, highlighting common mistakes to avoid and effective SEO strategies to employ. Fails: Common link building mistakes 1. Don’t: prioritize quantity over quality More is…

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Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience. Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience…

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