Day: June 7, 2018

At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a paper that shed light on new methods they’re testing to improve search results. While publishing a paper certainly doesn’t mean the methods are being used, or even will be, it likely increases the odds when the results are highly successful. And when those methods also combine with other actions Google is taking, one can be almost certain. I believe this is happening, and the changes are significant for search engine optimization specialists (SEOs)…

Chartbeat is reporting that direct mobile traffic and traffic from Google search have both surpassed referrals from Facebook on mobile devices. This is at least partly attributable to Facebook News Feed algorithm changes that happened late last year and continued early this year. The change, in which Facebook prioritized friends and family posts over “public content,” resulted in traffic declines at many publisher sites that had been relying heavily on the social site for traffic. Chartbeat’s data shows that traffic to publisher sites and native apps has held steady. As Facebook referral traffic to publishers using…