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Day: June 12, 2018

Social 

Facebook facing class action in Illinois, campaign finance suit in Washington

news

Data retention at issue in Washington, facial recognition consent in Illinois. Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint. Both companies are charged by Washington Attorney General Bob Ferguson with not maintaining proper records and information about buyers of political ads as required by state law. The alleged…

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Bing 

Bing Ads rolls out In-Market Audiences to all US advertisers

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Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties. There are now more than 170 in-market audiences to choose from — up from…

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SEO 

Say hello to Voice Interface Optimization

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Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere, most notably in intelligent speakers like Google Home and Amazon Alexa. However, the standards for this kind of interaction are still being hammered out, and the tools for brand differentiation are still fairly rough. But time’s a-wasting, with ComScore predicting that half of all searches will be voice searches by 2020.…

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SEM 

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

news

Live Webinar: Tuesday, June 26, at 1:00 PM ET (10:00 AM PT)   Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign at the right time and provide consumers with a relevant, frictionless experience — whether they convert online or over the phone. Join…

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