June 14, 2018 - Latest News, Headlines at Peter Zmijewski

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

June 14, 2018 news

To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics on specific ad metrics. Google Adwords is giving advertisers more ways to determine the performance of their click-to-message campaigns by introducing new ad metrics for the product. In a recent blog post, the company announced…

Marketing

Facebook’s Plan to Include Videos in Its News Feed Draws Suspicion from Publishers

June 14, 2018 news

Facebook has been under pressure to combat the prevalence of fake news on its platform, which prompted the company to implement measures such as blocking ads from companies that shared unreliable content last year. But the social media giant is taking a step even further by making legit videos from trusted news outlets more accessible to its users. Facebook is currently wooing 10 major news organizations to supply its platform with news video updates daily. If the plan pushes through, these news videos will be 3 minutes in length which…

Bing

Bing is latest to ban cryptocurrency ads

June 14, 2018 news

In another blow to cryptocurrency marketers, Bing Ads is banning ads promoting cryptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers,” wrote Melissa Alsoszatai-Petheo, a Bing advertiser policy manager, in the announcement. Bing Ads is disallowing ads for cryptocurrency, cryptocurrency-related products and unregulated binary options (also called…

google

Google adds college search knowledge panel

June 14, 2018 news

Google has announced a new search feature designed to help would-be college students find the right school for them. When you search for college-related topics on the engine, Google will now show you more ways to “explore educational options and find a college that meets your needs.” As part of its effort to give searchers a complete picture, Google will display the cost of going to college for both parents and students, showing information about the average cost after student aid is applied, including breakdowns by household income. Additionally, results will show “graduation…

SEM

5 PPC mistakes you’re probably making in your campaigns

June 14, 2018 news

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. PPC marketers are only human, after all, but by avoiding some common campaign mistakes, you can become a number-crunching PPC machine. Want to know if you make the PPC grade? Take this short quiz below:…

SEO

How to build authoritative links with data-driven content

June 14, 2018 news

Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important solution lies in a place that may not sound exciting: data. We all understand the importance of search engine optimization (SEO) and link building in particular. But earning links can be hard unless we understand why people link. Most people who link to a web page are looking for something to support a claim or back up their narratives; they are looking for data to support their ideas. Let’s…