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Month: July 2018

SEO 

Rookie link-building and content outreach mistakes you won’t make twice

news

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where all the email I sent went to the trash folder because I used a term associated with spam in the subject line. The fact I launched a huge content campaign the same day Donald Trump…

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Social 

How Much Should You Pay a Social Media Influencer to Promote Your Brand?

news

Some companies and marketers might still be wary about working with social media influencers, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These days, the majority believe and rely on word-of-mouth reviews and recommendations. One Nielsen study revealed that this type of recommendation surpasses other types of advertising. As a matter of fact, 83% of Americans were found to trust endorsements from people they know while 66% believe in the opinions that fellow consumers…

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SEO 

Be careful what content you cut from your site

news

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to cut down on the quantity of content to make the effort more manageable overall. However, be careful what you cut! All too often in organizations, the various stakeholders for the website work in disparate groups…

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Latest News 

Amazon Sets Sales Record on Prime Day 2018, Reports 100 Million Products Sold

news

Amazon has concluded its record-setting online shopping event this year. Called Prime Day, the 36-hour shopping period that ran from July 16 to July 17 was said to have surpassed Cyber Monday, Black Friday, and last year’s event. In a recent press release highlighting its success, the company didn’t disclose sales growth or exact figures but reported that Prime members bought more than 100 million products during the sales event. According to CEO of Worldwide Consumer Jeff Wilke, Prime Day was an opportunity to reward its members with the best deals and…

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Marketing 

Snapchat is Now Selling Merch with Launch of New Snap Store

news

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the Snap Store today, a new feature that lets users buy merchandise. Currently, it appears that the company is still testing the waters as the online store does not yet offer a lot of items for sale. For now, you will be able to purchase a Dancing Hot Dog Plushie that…

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Bing 

Intent-based keyword research: Let Google be your guide

news

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume, competition level, suggested bids or any of the other metrics you see in a keyword research tool like Google’s keyword planner. While all of these metrics are helpful, the most important trait of any keyword is the intent behind it. From a data perspective, a…

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google 

Google hotel search results testing ‘price insights’

news

Google is now testing “price insights” in its hotel search listing results. Price insights show a searcher if they are getting a good deal or not for a specific hotel, date range and hotel they are looking at. When you are looking at a specific hotel, Google might show you a box that reads “this hotel costs more than similar hotels nearby.” That button will let you explore hotel price insights in Google search. This feature was first noticed by Sergey Alakov, who said this is currently being tested. I…

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Social 

Facebook’s Takes Steps to Remove Posts That Incite Violence

news

A recent Congressional hearing revealed that Facebook’s policies regarding fake news and posts that encourage violence need to be revamped. Now the social media giant is finally taking steps that will allow the platform to take down hateful and violence-inciting posts. Facebook said that it will utilize its image recognition technology to target posts and status updates that were created or shared with the goal of “contributing to or exacerbating violence or physical harm.” Posts that fall under this category will be flagged and removed. Facebook will reportedly be assisted…

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SEM 

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

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Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign at the right time and provide consumers with a relevant, frictionless experience — whether they convert online or over the phone. Join paid search experts from Elite SEM and DialogTech to learn new strategies to…

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SEO 

Here’s why you should start thinking of content marketing as an SEO strategy

news

SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach to SEO comes in the form of content marketing. For SEO to work, we need a human touch, but also financial and creative resources. Fortunately, SEO experts can take advantage of tools that were designed…

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