July 5, 2018 - Latest News, Headlines at Peter Zmijewski

What You Should Know About Google’s GDPR Consent Plan for Publishers

July 5, 2018 news

Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection and use of personal information in targeted ads. And Google’s consent plan is something that ad giants like Facebook and Amazon can follow. “To comply, we will be updating our EU consent policy when the GDPR takes effect and the revised policy will require that publishers take extra steps…

Marketing

Email Marketing is Alive and Well for Brands

July 5, 2018 news

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not be something that online retail marketers should overlook. This new survey illustrates the importance of a marketers first email message, right after someone provides their email to a brand. The survey revealed that 39% of marketers send a thank-you-for-subscribing message and 50% of those companies say that 21% of their…

Bing

Bing will start banning more weapons-related ads starting July 1

July 5, 2018 news

Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition or aid in the reloading of a weapon. This update expands on the existing ban on ads for firearms, integral weapon parts and ammunition. “Many of the recreational type guns like air rifles look like real guns and consumers may be led to click on offers that are…

google

5 Things Google Ads can now do automatically

July 5, 2018 news

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect. These automations are exciting because they promise similar results with less work. But machines can’t do everything pay-per-click (PPC) professionals can, and machines and humans are often at their best when they work together. So, to help you better understand what is possible with today’s crop of Google Ads automated…

SEM

How to create the perfect ad with audience targeting

July 5, 2018 news

As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, which blew away our conversion rates and left us scrambling to restructure campaigns. For years, I’ve been chronicling the shift toward audiences in articles such as Searching for searchers and Developing your audience targeting strategy. Search marketers have long been preparing for a new era of search based on more targeting, more personalization and more intelligence, even though it’s been unclear exactly when or how it would come. Demographic…

SEO

Internal links: Link building’s secret sauce

July 5, 2018 news

I’ve been writing about link building for years now. On more than one occasion, I’ve had to dispel the idea that link acquisition has a magic button you can simply push and earn links. I’ve heard countless clients ask me at Page One Power (my company) to ” just get us some links” and we constantly have to explain that’s not how it works. While the process of link acquisition can be simple, securing quality links is not always so simple. Everyone struggles with this, but we’ve found, after many…