Rookie link-building and content outreach mistakes you won’t make twice
Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes. Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where all the email I sent went to the trash folder because I used a term associated with spam in the subject line. The fact I launched a huge content campaign the same day Donald Trump…
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