July 2018 - Page 5 of 6 - Latest News, Headlines at Peter Zmijewski

Bing Ads recommends updating final ad URLs to HTTPS if supported

July 12, 2018 news

With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, Bing Ads suggests three options for bulk updating HTTP URLs. The bulk uploads feature in the Bing Ads web interface. Bing Ads Editor. Bing Ads API, for those with access. If you’ve got a list of to-do’s, you might check your analytics to see how much traffic from your Bing campaigns comes from Chrome and prioritize this…

google

Google’s URL inspection tool now available for all users

July 12, 2018 news

Google has confirmed on Twitter that two weeks after releasing the URL inspection tool in the new Google Search Console, it is now available to all users. When the new tool was first released, it was only available to a limited number of users. Google began rolling it out slowly to more and more users, and at this point in time, 15 days after the first announcement of the tool, Google says the tool is available for all. You can access the tool within the new Google Search Console over…

SEM

Say goodbye to low Quality Score with this Google Ads script

July 12, 2018 news

Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to us all, they’re also a real eyesore and annoyingly hard to fix. To help with this, I’ve written a Low Quality Score Keyword Alert script! If low Quality Score keywords are wasting your money, this script will help you find out where they are in order to tackle the problem head-on. What is Quality Score? One of the ways Google measures ad…

SEO

Link to my awesome content, please!

July 12, 2018 news

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a thoughtful link-building outreach campaign, because no matter how awesome your content may be, no one will link to it if they don’t know it exists. In this article, I’m going to talk about link-building outreach, an equally important aspect of link building at a tactical level. I’m also going to…

What You Should Know About Google’s GDPR Consent Plan for Publishers

July 5, 2018 news

Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection and use of personal information in targeted ads. And Google’s consent plan is something that ad giants like Facebook and Amazon can follow. “To comply, we will be updating our EU consent policy when the GDPR takes effect and the revised policy will require that publishers take extra steps…

Marketing

Email Marketing is Alive and Well for Brands

July 5, 2018 news

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not be something that online retail marketers should overlook. This new survey illustrates the importance of a marketers first email message, right after someone provides their email to a brand. The survey revealed that 39% of marketers send a thank-you-for-subscribing message and 50% of those companies say that 21% of their…

Bing

Bing will start banning more weapons-related ads starting July 1

July 5, 2018 news

Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition or aid in the reloading of a weapon. This update expands on the existing ban on ads for firearms, integral weapon parts and ammunition. “Many of the recreational type guns like air rifles look like real guns and consumers may be led to click on offers that are…

google

5 Things Google Ads can now do automatically

July 5, 2018 news

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect. These automations are exciting because they promise similar results with less work. But machines can’t do everything pay-per-click (PPC) professionals can, and machines and humans are often at their best when they work together. So, to help you better understand what is possible with today’s crop of Google Ads automated…