You are here

Day: August 28, 2018

SEO 

Poll: SEO Certification & Standards Needed?

news

Sphinn has an excellent discussion taking place on if the SEO industry needs certifications and standards. To be honest, there are various certification programs out there. None of them are backed by a centralized non-profit agency such as SEMPO. There is SEO training with certifications led by SEO companies and SEO conferences but not a accredited SEO certification from an organization that represents the SEO industry. At the same time, there are no real standards for the industry as well. There are best practices, mostly laid out by Google but…

Read More
SEM 

Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads

news

Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface. One of the loudest complaints I’ve heard so far about Google’s new responsive search ads — which are still in beta —  is a lack of reporting on which combinations work best. Another is how to tell if there is enough variety in the options advertisers provide while still being relevant to the ad group. Google announced a few updates Monday to help advertisers manage responsive search ads…

Read More