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Month: August 2018

World 

5 Ways to Boost Your Brand Using Social Media Polls

news

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak and use to listen to your target audience, similar to doing marketing research. Because choices are provided, users can participate in the polls without fear or apprehension of giving a wrong answer. And since replies…

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Marketing 

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

news

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. “I got this little old car: the top half was brown and the bottom half was gold! But what it meant was you could then start to just do things on your own. So there’s a sense of freedom.” “Buying…

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Bing 

Bing Webmaster Tools API Down For Over 5 Days

news

Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no one complaining even after five days of it being offline. Mike said on Twitter “Bing Webmaster Tools API goes down for 5 days and no one notices? Sad…” Here is his screen shot where you can see the API throwing an error code when trying to get a list of…

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google 

Report: Google mobile speed update has no impact on general mobile rankings

news

The Google Speed update, which began rolling out on July 9, has reportedly so far had almost no impact on downgrading the ranking of mobile pages in the Google mobile search results in general. The SEO PowerSuite folks looked at about 33,500 keywords, 1 million pages of search results and the positions from one to number 30 before and after the update and have come to the conclusion that there was no change in ranking, even for many slow pages, a week after the Speed Update was released. They ran the…

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SEM 

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018 Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

news

More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t exactly a brand new one, as it has been around since 2011. But when Facebook launched its Facebook Live feature in 2016, live streaming was brought to the forefront. Live streaming has rapidly grown in popularity because of its low cost and its sense of immediacy that gives viewers the…

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SEM 

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

news

Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower growth for Bing and Yahoo in Q2 came from lower CPCs for both Bing Product Ads and text ads. Google search spend growth slowed for the third straight quarter, driven by lower click volume. Google search ad spending grew 18 percent, while Bing and Yahoo search ads spending increased by 11 percent year over year. Mobile devices (phones and tablets) generated 60…

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