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Month: September 2018

Technology 

SEC Chairman: We Want America to Lead the World in 5G

news

FCC Chairman Ajit Pai recently talked about the upcoming White House meeting which Verizon, AT&T, and Sprint are all expected to attend. The FCC Chairman says that it’s vital that we eliminate the local regulatory hurdles that are currently preventing 5G from being implemented in the US. FCC Chairman Ajit Pai via CNBC’s Squawk on the Street: We Want America to Lead the World in 5G We want America to lead the world in 5G just as we led the world in 4G. That, of course, takes private sector initiative…

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Social 

Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up

news

Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. The updates include an expanded set of customizable overlays for dynamic ads, holiday-specific templates and stickers available in the video creation kit and new features for Facebook’s Collection ad unit. Here’s a quick overview of the latest updates: New overlays for dynamic ads Facebook’s dynamic ads, which allow advertisers to retarget…

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business 

Rules for Creating Perfect Push Notifications

news

Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can immediately grab attention is a skill. Here, are some easy-to-use points to make sure you master your Push Notification skill. Ride the Trend One of the best ways to garner engagement is to join the bandwagon of conversing about the current occurrences and events. Whether it is…

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Social 

Snapchat launches multiple e-commerce ad options in time for holiday shopping

news

Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap ads available to all advertisers via its self-serve ad-buying platform, allowing advertisers to import product catalogs to create ads automatically from existing assets, and introducing new advanced pixel targeting features. The Snapchat Partner list is also gaining more than 30 new agency partners to help advertisers build their e-commerce and…

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SEM 

The secret formula for determining a marketing budget

news

Balancing tools, time and resources to hit the magic number. ollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn: how to use these equations for your own marketing efforts. why it’s important to…

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Bing 

Bing finally releases AMP viewer for news stories in mobile search

news

The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results. Bing announced Monday the release of the Bing AMP (Accelerated Mobile Pages) viewer. With the release, Bing mobile searchers will be able to access AMP-enabled pages from the search results. AMP viewer and AMP carousel rolling out globally. AMP pages are now available in the news carousel in the US and will be rolling out to other countries in the coming months. It will also become available for more links in Bing search results and…

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google 

Google celebrates its 20th birthday: A look back on 2 decades

news

In true “googley” fashion, the search giant commemorates its anniversary with a doodle highlighting key events of the past 20 years. Google’s exact “birthday” remains a mystery, but the company officially lists September 27, 1998 as the day the company began. Today it is celebrating the occasion with an animated doodle that spotlights notable events from each of the 20 years since then. It’s an interesting look back in time, and for someone who was present at Google’s “birth,” a remarkable reminder of how much has changed in two decades.…

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Technology 

How to Write Code 10-20 Times Faster

news

Writing code is at the heart of software and it’s what makes applications like Google, Facebook, and Tinder work. The problem for startups and large enterprises alike is that writing code is a tremendous undertaking, costs a lot of money and takes a lot of time. For years, companies have been trying to create code-writing software with limited success. Appian CEO and founder Matt Calkins says that their code writing platform is a generational improvement that will literally, according to an independent study, enable developers to write code 10-20 times faster because…

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Marketing 

Amazon Emerges as a Major Player in Digital Advertising

news

“Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a strong possibility that the retail giant will surpass Microsoft and Verizon in terms of online advertising this year. The company estimated that Amazon’s advertising arm will bring in around $4.6 billion in profits in 2018. This gives Amazon a 4.1 percent slice of the advertising pie. What’s more, $1.6 billion…

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business 

Make Your Notification Impressive For Quick Response

news

Whenever you publish any Web Push Notification, you must keep in mind that it should be effective to the viewer in one look. Effectiveness is the key to success in any field. Characters of the notification should be in limit and must contain all details so that users can read it easily and they do not feel bored of it. People will go for it and also ask their near ones if they find it valuable. We are discussing below some points which must keep in mind while making notifications.…

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