google 

Google speeds up some searches by 2x with use of Service Worker and Chrome for Android

VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up. Dion Almaer, Google director of engineering, and Ben Galbraith, Google senior director of product said last week at Pluralsight Live in Salt Lake City, Utah that this was the “largest deployment of Service Worker probably out.” They were able to get Service Worker to “give you results sometimes twice as fast”…

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SEO 

Google SEO: Should Titles & H1 Tags Be Exactly The Same?

The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. Now a Google Webmaster Help thread has people asking if the title and the H1 (header) tags need to be exactly the same or identical. The answer is that “consistent” doesn’t mean “identical.” With Google News, you probably want to keep them almost exactly the same. But with normal Google web search, having them close is fine. Personally, I like to use a more explanatory but shorter headline with my…

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