Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?
The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016 election, Nike had to have known that it would bring controversy if not outright boycotts from some quarters. But that may…
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