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Day: September 13, 2018

SEM 

Play ‘Brand Offense’ to win at search

news

Live webinar: Thursday, September 20, at 1:00 PM ET (10:00 AM PT). Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor? Join our brand and search experts to learn how playing…

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SEO 

Associated Press Goes On Rampage Against Bloggers

news

Blogger Mathew Ingram reports that the Associated Press has gone after a news blog for infringing upon copyrights. In summary, the AP has gone after a blog that posts short excerpts pointing to original AP articles, claiming that “fair use” does not permit this practice. What’s the rationale? Some people think that they’re not willing to let go of old practices. The AP is pissed that their antiquated business model no longer exists. The AP is behaving more and more like a bully Others believe that the AP is being…

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