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Day: September 21, 2018

SEO 

Compare 17 top SEO tools and platforms

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Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO…

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SEM 

Now you can enable call reporting at the account level in Google Ads. Here’s how

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Starting this month, Google Ads advertisers can enable call reporting for all call-only campaigns and call extensions in their accounts in one spot. The new account-level setting will roll out over the next few weeks. Why use this setting? Until now, advertisers who wanted to enable call reporting have had to make sure to enable it every time they added a new extension or call-only ad. Because there’s no great way to audit this without looking at each individual extension and ad, it’s not uncommon for advertisers to realize they’ve…

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