business 

Make Your Notification Impressive For Quick Response

Whenever you publish any Web Push Notification, you must keep in mind that it should be effective to the viewer in one look. Effectiveness is the key to success in any field. Characters of the notification should be in limit and must contain all details so that users can read it easily and they do not feel bored of it. People will go for it and also ask their near ones if they find it valuable. We are discussing below some points which must keep in mind while making notifications.…

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SEM 

Learn about people-based marketing from eight experts

Get best practices for embracing a people-based approach. For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people. People-based marketing is the ability to identify customers and prospects across channels and devices so you can deliver more relevant — and effective — messages. If you want to deliver on a people-based marketing strategy, you must…

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Social 

Snapchat partners with Amazon to let users shop from pictures

Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon. Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make a purchase. Why retail marketers should care With…

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