Google Introduces New Metrics to Help Marketers Test Ad Strength
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective. Research by Google, however, revealed that 91 percent of mobile device users have purchased or planned to purchase something after they saw a relevant ad. Since relevance is a key factor behind which ads most appeal to consumers, Google recently rolled out an ad strength metric and also…
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