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Day: October 3, 2018

Marketing 

Stitch Fix CEO Says Localization and Brand Marketing are Key

news

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO of Stitch Fix discussed their current marketing strategy on “Squawk Alley” earlier today: Stitch Fix Enters the UK Market I’m excited about heading into the UK. What we see in Stitch Fix Mens has given…

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Social 

Publishers on Twitter can now monetize videos viewed by global audiences

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Previously, publishers could only monetize organic video content within their home country feeds. Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers should care While this change will increase the opportunity for publishers to generate revenue from their video content outside of their home…

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