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Month: October 2018

Marketing 

Why search marketing matters in 2018

news

First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others? Didn’t stand a chance. “Marked as read,” “deleted,” and otherwise wholeheartedly, happily ignored. Long story short, consumers these days are drowning in emails. We have promotions, “we’ve missed you!”s, “rate our product!”s, and 100 other…

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Marketing 

Getting started with Accelerated Mobile Pages: 5 helpful guides

news

Here at Search Engine Watch we have covered the evolution of Accelerated Mobile Pages (AMP) across numerous posts since the project’s launch in earnest in 2016. The Google-led framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. Of course, this is good for user experience and visibility in the SERPs. So it is understandable that many well-known sites – including eBay, Twitter, Tumblr, Reddit, Medium, and Pinterest – have incorporated AMP across their pages. I thought I’d use this post…

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google 

Opinion: Google can’t resist China’s 800 million internet users

news

Despite moral and ethical concerns, Google CEO Sundar Pichai defends company’s potential re-entry into China. At a conference in San Francisco on Monday, Google CEO Sundar Pichai for the first time discussed the existence of censored search engine for the Chinese market. The news of the project was originally reported by The Intercept in August. Previously leaked details of the project, code-named “Project Dragonfly,” have focused on the how the tool would censor content deemed offensive by the Chinese government (e.g., queries about “human rights”). An internal memo generated by…

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Social 

What is social media listening (and how it can help your SEO)

news

The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? I’ve found the answer: with the help of social listening. What is social listening? For…

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Bing 

IWD 2018: Eight SEO ladies give their advice on being a woman in search

news

Like many tech and tech-adjacent industries, SEO is a largely male-dominated field. Relatively few statistics exist on the exact gender split within the search industry, but a Moz 2015 Online Marketing Industry Survey put the percentage of men working in SEO at close to 70%. SEM was a little more even gender-wise with around 60% men working in search marketing, while PPC was even more male-dominated, with the survey finding that some 80% of PPC professionals were men. Even without the numbers, it’s fairly obvious to anyone who works within…

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business 

Shark Tank’s Robert Herjavec Tells the Story of How an Employee Scammed Him

news

Even successful entrepreneurs can be scammed, just ask Shark Tank investor Robert Herjavec. In a recent Inc. video clip (below), Herjavec explains how the sales manager of his first startup scammed him out of business. Robert Herjavec of Shark Tank and founder of The Herjavec Group on how he was once scammed by an employee of his first business: Funniest thing that happened to me in my first company, and it’s actually only funny now because I’m sitting here and have money. So I start my own company and things…

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Bing 

Bing Not Listening To Submit URL Webmaster Tools Feature

news

I am hearing some reports that even the submit URL tool within Bing Webmaster Tools is not working. We know Bing killed off the anonymous submit URL tool and told us to use the one within Bing Webmaster Tools. But if you try to use it and check your server logs, you may notice that Bing is not accessing the content after you submit the request. Not many folks track Bing in such detail, but I am hearing some chatter within some of the private areas that the tool is…

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SEM 

SEMPO New Board of Directors

news

Just got notice that SEMPO elected a new board today. The thirteen Board of Directors that will serve a one-year term, starting in mid-March, are (in alphabetical order): Ron Belanger, Carat Interactive Chris Churchill, Fathom Online Barbara Coll, Webmama.com Koichiro Fukasawa, Wasabi Communications Gordon Hotchkiss, Enquiro Kevin Lee, Did-it.com Mauro Lupi, Ad Maiora SpA Jeffrey Pruitt, iCrossing John Sanchez, Zunch Communications Jessie Stricchiola, Alchemist Media Julienne Thompson, Advertising.com Dana Todd, SiteLab David Williams, 360i See you at SES NYC new SEMPO board.

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Social 

What marketers are saying about Facebook’s new Portal video chat devices

news

Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to callers’ movements by automatically panning in and zooming out, and adjusting sound levels. The Portals also include Amazon’s voice-controlled Alexa, positioning the devices firmly as a competitor to other smart speaker devices like Google Home and Apple’s HomePod. Marketers are on the sidelines, for now. As with most news around voice,…

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google 

Google to close Google+ after 7 years: A look back at the impact it once had on Google search

news

This should come as no surprise, Google is closing down Google+ over lack of use and security issues. Just about seven years ago, Google launched its own social networking site named Google+. On Monday, Google announced it will be closing down the consumer version of Google+ in the coming months as it disclosed a privacy bug. Google said “the consumer version of Google+ currently has low usage and engagement,” adding that “90 percent of Google+ user sessions are less than five seconds.” Google+ and +1 button ranking influence? Before Google+…

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