November 2018 - Latest News, Headlines at Peter Zmijewski

Google announces ads updates for app developers at Google I/O

November 28, 2018 news

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion active Android devices, Google announced last year. In a new beta, advertisers will be able to show more content within their app promotion ads in Google Play. As one example, a shopping or e-commerce app…

Marketing

Content Marketing 2019: Seven tips to improve your strategy

November 27, 2018 news

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months. Here are seven tips to get you thinking of what you need to improve in 2019. 1. Get the basics right A good way to…

google

4 new search metrics in Google Ads to give you what you really wanted out of average position

November 26, 2018 news

Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter to me and my business, am I showing up and showing up prominently? Average position has long been used by advertisers to try and approximate where their ads show up on the page. However, that position only reflects the order of the auction results, not their location. For example, an ad position of “1” means that your ad…

business

5 Simple Steps for Using Facebook Groups to Grow Your Business

November 24, 2018 news

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” As it stands, the platform’s current news feed algorithm has basically ensured that brands won’t be able to grow organically through their Facebook Pages. But, this is not a problem…

google

Google Expands User Search With ‘Personal’ Tab

November 23, 2018 news

Google has rolled out a new feature in their search engine portal, allowing users to track their own online footprints. Dubbed “Personal,” the new feature will expand the user’s search to include the whole Google portfolio. So if you have an account with Gmail, Google+, or saved a photo or video on the cloud, chances are you can find them by filtering your search further. Accessing Google Personal is quite straightforward. You just have to type your query in the search box like you ordinarily would. After the results are…

google

Why Wikipedia is still visible across Google’s SERPs in 2018

November 21, 2018 news

Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. Back in May my piece No need for Google argued that wikis themselves were…

Technology

Voice search isn’t the next big disruptor, conversational AI is

November 19, 2018 news

Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning. Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, and this is causing a few raised eyebrows. However, voice is only a small…

Marketing

5 Ways Smart Marketers Repurpose Their Content

November 17, 2018 news

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create…

SEO

Voice search and local SEO: How to get started?

November 16, 2018 news

There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands. As an SEO, how should you revamp your strategy in order to gain an edge over your competitors? In this guide,…