Gear up your paid social plan for Q4
Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do you set yourself up for success? Here are my top five tips for what to take care of now. Personas, personas, personas Do your audience research. Comb through your internal data and understand who your…
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