How to Leverage Testimonials From Social Media to Make More Sales
Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased similar items and were satisfied with them. Research by Nielsen showed that 92 percent of consumers will trust a recommendation given by a peer and that 70 percent of shoppers trust a recommendation or review…
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