5 Simple Steps for Using Facebook Groups to Grow Your Business
In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” As it stands, the platform’s current news feed algorithm has basically ensured that brands won’t be able to grow organically through their Facebook Pages. But, this is not a problem…
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