4 new search metrics in Google Ads to give you what you really wanted out of average position
Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter to me and my business, am I showing up and showing up prominently? Average position has long been used by advertisers to try and approximate where their ads show up on the page. However, that position only reflects the order of the auction results, not their location. For example, an ad position of “1” means that your ad…
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