Month: December 2018

Google’s response is that significant SERP personalization is ‘a myth.’ Greg Sterling on December 4, 2018 at 4:11 pm More A new study (via Wired) from Google rival DuckDuckGo charges that Google search personalization is contributing to “filter bubbles.” Google disputes this and says that search personalization is mostly a myth. The notion of filter bubbles in social media or search has been a controversial topic since the term was coined a number of years ago by Eli Pariser to describe how relevance algorithms tend to reinforce users’ existing beliefs and biases.…

Read More

The company is investing in Duo and Android Messages, where it says it’s seeing consumer traction. Google has struggled with its messaging strategy over the years, with numerous experiments and false starts since Google Talk was launched in 2005. Add to that list two of its more recent initiatives, Hangouts and Allo, which are being shuttered. Hangouts will live on as an enterprise tool, while Allo’s features are being integrated in the Android messaging app Messages. Allo will be supported until March 2019 and users can export their messaging histories…

Read More