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Year: 2018

google 

Google Add Google Posts In Local Knowledge Panel

news

If you are logged into your Google My Business account and do a search for your business, you may see a call to action from Google to add Google Posts to your Google local knowledge panel. Here is a screen shot from my business where Google is saying “add a post, tell customers about a special event, deal or product.” This is only visible to me, because I have rights to add posts to my Google My Business listing. Here is a screen shot: I am not sure if this…

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SEO 

How to defend yourself against an ongoing negative SEO campaign — Part 4

news

There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down. You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit. You know how to protect yourself to limit your exposure. Now it is time to discuss how to defend yourself against an ongoing negative SEO campaign. Who is attacking you? There are a…

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google 

Google’s Aug. 1 core algorithm update: Who did it impact, and how much?

news

Google would not tell us how much of the search results were impacted by this update, as Google has done in the past with Panda, Penguin and others: Finally, we know the update has been fully rolled out and is done as of sometime yesterday or earlier. Who was impacted by this update As we explained above, Google said this is a “global” update, which implies every niche and every type of site could have been impacted. But based on the data that I’ve been seeing from surveys, multiple data…

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Latest News 

Stripe is Now Allowing Businesses to Issue Their Own Credit Cards

news

Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The company explained that the service is “an API for creating cards and new business models” and can be utilized to develop a variety of credit cards, both physical and virtual. For instance, Stripe Issuing can be used to create expense cards with customized credit limits…

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Bing 

5 things that Bing does better than Google

news

I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high…

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Social 

4 Ways to Steal Your Competitor’s Social Media Followers

news

Social media is a great tool for boosting a company’s online presence, build their brand, drive traffic to one’s website, and close sales. However, building a decent following is challenging. One effective way to build a following is to tap into an already existing base – that of the competition – and convince their followers to choose you instead. Here are four ways on how you can steal your competitor’s followers. 1. Start Casting Your Networking Net Successful business owners have one particular skill in common – they’re all expert…

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Social 

New Drop Box Add-On Makes it Easier to Find and Share Files in Gmail

news

Dropbox took advantage of the Google Next event to reveal its new Gmail add-on. The first product of its partnership with Google, the extension will make it easier for Dropbox users to find, send, and save files from inside their Gmail inbox. Gmail users who install this new plug-in will be able to attach a Dropbox file to their email by linking it directly to the relevant file or folder stored in the hosting service. And since the content is attached as links, file size is not an issue. Recipients…

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Technology 

Facebook Combats Fake News With Related Articles and Updated Machine Learning Technology

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Facebook is making steps to ensure that everyone gets their facts right before forming their own opinion on a topic trending on the popular social media platform. Recently, the company tweaked its Related Articles feature and introduced an updated machine learning technology to help spot potential misleading or fake news. Facebook’s Related Articles feature, which is basically a list of recommended articles appearing after a post, was introduced in 2013 as a way to expose readers to other viewpoints from different sources on the same topic. With the additional information…

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business 

Businesses Struggle to Fill Open Positions as US Workers Quit Their Jobs in Record Numbers

news

According to the latest statistics from the Bureau of Labor, a large number of US workers have been quitting their jobs recently. In May, US workers said goodbye to their jobs in record numbers. The statistics showed that 2.4 percent of employees left their companies that month, a higher number than the previous high reached in April 2001. Some analysts see this as a positive indication of how strong the job market is these days. After all, employees usually only quit their jobs for greener pastures. People who switch employment often receive…

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Marketing 

5 Ways to Stop Ad Fatigue From Killing You Facebook Campaign

news

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the ads they see. Banner blindness is essentially the consumer’s defense mechanism in the face of an abundance of information. This means that at some point, your ads will no longer be effective as your audience…

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