2018 - Page 13 of 29 - Latest News, Headlines at Peter Zmijewski

Google to yank advertisers’ option to exclude all mobile apps from display campaigns

August 6, 2018 news

It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads. This article has been significantly updated to reflect changes that will be clarified in the Google Ads help center. When Google Ads (formerly AdWords) uses the word “simplify,” waves of concern ripple through the paid search community that the opposite will be true, controls will be lost and campaign performance will be affected negatively. The latest torment is coming from Google’s move to “simplify” targeting controls…

SEO

You need 23 keywords in a blog post to rank well. Not.

August 6, 2018 news

As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for an exact number or percentage that defines an ideal “keyword density” for web pages and blog posts. They feel there is a sweet spot, and if they hit it, the traffic will come pouring in! Sadly, that’s not exactly the case. In fact, keyword density is a useless metric when it comes to…

World

5 Ways to Boost Your Brand Using Social Media Polls

August 6, 2018 news

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak and use to listen to your target audience, similar to doing marketing research. Because choices are provided, users can participate in the polls without fear or apprehension of giving a wrong answer. And since replies…

Marketing

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

August 4, 2018 news

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. “I got this little old car: the top half was brown and the bottom half was gold! But what it meant was you could then start to just do things on your own. So there’s a sense of freedom.” “Buying…

Bing

Bing Webmaster Tools API Down For Over 5 Days

August 4, 2018 news

Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no one complaining even after five days of it being offline. Mike said on Twitter “Bing Webmaster Tools API goes down for 5 days and no one notices? Sad…” Here is his screen shot where you can see the API throwing an error code when trying to get a list of…

google

Report: Google mobile speed update has no impact on general mobile rankings

August 3, 2018 news

The Google Speed update, which began rolling out on July 9, has reportedly so far had almost no impact on downgrading the ranking of mobile pages in the Google mobile search results in general. The SEO PowerSuite folks looked at about 33,500 keywords, 1 million pages of search results and the positions from one to number 30 before and after the update and have come to the conclusion that there was no change in ranking, even for many slow pages, a week after the Speed Update was released. They ran the…

SEM

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018 Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

August 3, 2018 news

More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t exactly a brand new one, as it has been around since 2011. But when Facebook launched its Facebook Live feature in 2016, live streaming was brought to the forefront. Live streaming has rapidly grown in popularity because of its low cost and its sense of immediacy that gives viewers the…

SEM

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

August 1, 2018 news

Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower growth for Bing and Yahoo in Q2 came from lower CPCs for both Bing Product Ads and text ads. Google search spend growth slowed for the third straight quarter, driven by lower click volume. Google search ad spending grew 18 percent, while Bing and Yahoo search ads spending increased by 11 percent year over year. Mobile devices (phones and tablets) generated 60…

SEO

Rookie link-building and content outreach mistakes you won’t make twice

July 31, 2018 news

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes. Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where all the email I sent went to the trash folder because I used a term associated with spam in the subject line. The fact I launched a huge content campaign the same day Donald Trump…