2018 - Page 14 of 29 - Latest News, Headlines at Peter Zmijewski

Be careful what content you cut from your site

July 26, 2018 news

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to cut down on the quantity of content to make the effort more manageable overall. However, be careful what you cut! All too often in organizations, the various stakeholders for the website work in disparate groups…

Amazon Sets Sales Record on Prime Day 2018, Reports 100 Million Products Sold

July 25, 2018 news

Amazon has concluded its record-setting online shopping event this year. Called Prime Day, the 36-hour shopping period that ran from July 16 to July 17 was said to have surpassed Cyber Monday, Black Friday, and last year’s event. In a recent press release highlighting its success, the company didn’t disclose sales growth or exact figures but reported that Prime members bought more than 100 million products during the sales event. According to CEO of Worldwide Consumer Jeff Wilke, Prime Day was an opportunity to reward its members with the best deals and…

Marketing

Snapchat is Now Selling Merch with Launch of New Snap Store

July 25, 2018 news

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the Snap Store today, a new feature that lets users buy merchandise. Currently, it appears that the company is still testing the waters as the online store does not yet offer a lot of items for sale. For now, you will be able to purchase a Dancing Hot Dog Plushie that…

Bing

Intent-based keyword research: Let Google be your guide

July 25, 2018 news

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume, competition level, suggested bids or any of the other metrics you see in a keyword research tool like Google’s keyword planner. While all of these metrics are helpful, the most important trait of any keyword is the intent behind it. From a data perspective, a…

google

Google hotel search results testing ‘price insights’

July 25, 2018 news

Google is now testing “price insights” in its hotel search listing results. Price insights show a searcher if they are getting a good deal or not for a specific hotel, date range and hotel they are looking at. When you are looking at a specific hotel, Google might show you a box that reads “this hotel costs more than similar hotels nearby.” That button will let you explore hotel price insights in Google search. This feature was first noticed by Sergey Alakov, who said this is currently being tested. I…

SEM

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

July 25, 2018 news

Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign at the right time and provide consumers with a relevant, frictionless experience — whether they convert online or over the phone. Join paid search experts from Elite SEM and DialogTech to learn new strategies to…

SEO

Here’s why you should start thinking of content marketing as an SEO strategy

July 25, 2018 news

SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach to SEO comes in the form of content marketing. For SEO to work, we need a human touch, but also financial and creative resources. Fortunately, SEO experts can take advantage of tools that were designed…

5 Slackbots to Improve Your Business Operations in 2018

July 23, 2018 news

Slack has become one of the most widely used team collaboration tools on the market due in large part to its flexibility. More than just a messaging platform, Slack offers a variety of customizable tools and apps to its over six million daily active users, two million of which are paid. Among the tools that make Slack flexible and easy to use are chatbots. Called Slackbots, these chatbot assistants are integrated into Slack conversations. And contrary to what their name suggests, these bots do not slack off. They are designed to…

Marketing

5 Brands That Used Influencer Marketing to Raise Their Profile

July 23, 2018 news

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting or selling products or services via influencers, or people who have the ability to affect a brand. Where the main influencers before were celebrities and industry leaders, today’s influencers are more varied. Nowadays, top brands are seeking out bloggers, food critics, makeup mavens and celebrities who rose to fame on…