2018 - Page 16 of 29 - Latest News, Headlines at Peter Zmijewski

Google Search Algorithm Update Currently Mild

July 18, 2018 news

Since the roll out of the Google Speed Update – the SEO community has been on high alert to see what type of impact it has on the overall mobile search results. The deal is, I’ve been tracking it for the past couple of days since it began rolling out and the chatter is mixed. I’d classify the chatter as mild and the tools themselves show a mix. Here is some of the chatter from the ongoing WebmasterWorld thread: Anyone seeing any ranking changes now that this speed update has…

Bing

Bing Ads Bans Third-Party Technical Support Services Companies

July 18, 2018July 18, 2018 news

So we just had Google AdWords announce banning payday loan ads and now Bing announced they are banning third party online technical support services to consumers. So those who have technical support companies directed at consumers can no longer use Bing Ads to promote their business. Why? Bing said “because of serious quality issues that can impact end user safety.” Bing added, “this policy change reflects Microsoft’s commitment to lead the industry in providing a safer experience for all of our end users, including populations most vulnerable to online scams…

Microsoft Now Has a Free Version of Teams, Takes on Rival Slack

July 18, 2018 news

Microsoft is gearing up for its yearly Inspire event and has drummed up interest with the announcement of a free version of Microsoft Teams. The Teams platform has been around since 2016 and 200,000 companies are now using it. However, the lack of a free version or a freemium tier and the $60 annual fee made it inaccessible to freelancers and small businesses. This oversight may have been costly, as small and medium businesses comprise more than 90 percent of businesses worldwide. Unlike Microsoft, Slack has had a free version…

Marketing

2018 Will See Continued Decline in Facebook Use Among Teens

July 18, 2018 news

Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a drop in users. The research firm estimated that there would be a 3.4 percent drop in US users aged 12 to 17 years old. However, the reality turned out to be much worse, as that young demographic actually saw a 9.9 percent decline in users. That’s about 1.4 million people. Based…

Bing

Bing Ads rolling out UI updates to make bulk analysis & changes easier

July 18, 2018 news

Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First, it is making it easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. A new “Location” option in the Settings tab will show the targets set in multiple campaigns in one place. Before this update, users had to run a geographic report from the Reports section to see location target performance and then make changes at the individual campaign level. To make changes…

google

Google Assistant gets more helpful

July 18, 2018 news

Google Assistant, the app that answers questions and helps you get things done, has been enhanced with an eye toward automatically putting your daily tasks front and center on your phone. Initially launched as a search feature that also allowed you to do things like make quick phone calls, send text messages, set reminders and more, the new features provide curated information based on the time of day, location and your recent interactions with the Assistant. Based on your calendar and itineraries, you’ll see travel times to your next destination.…

SEM

Google shows ‘People also search for’ suggestions in ad results, too

July 18, 2018 news

This week, some marketers noted that Google’s organic “People also search for” box of suggested queries is showing up within the paid search results after a user clicks on an ad and then goes back to the search results page. We hadn’t noticed this feature displaying within the paid search results before either, but it turns out the inclusion of these suggestions in the ads section isn’t all that new. We’ve learned Google began showing the “People also search for” suggestions in paid search results on mobile in September 2017…

SEO

15 checks you should make when choosing a link partner

July 18, 2018 news

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their own if they are focused on ranking; they use some sort of link-building tactic to attract them. Link-building companies like mine offer these services and start all projects with a look and evaluation of the sites we’ll be contacting for links. Good link partners are key to a good linking…

Google Releases ‘No-Nonsense Guide to In-App Ads’

July 14, 2018 news

Google announced the release of a new ebook called The No-nonsense Guide to In-App Ads, which is designed to give you a comprehensive overview of in-app advertising. It covers eCPM, Fill Rate, Demand, Inventory, how businesses make money from advertising, how PPC works, a basic explanation of ad networks and how they can help you monetize your app, and how to choose the right ad network. This is the latest in Google’s “No-nonsense” series, which also includes ebooks on growing your app and app monetization. This one is obviously an…