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Year: 2018

Social 

BlackBerry is Now Suing Facebook for Copying Its Messaging Technology

news

BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt BlackBerry’s innovations, using a number of the innovative security, user interface, and functionality enhancing features that made BlackBerry’s products such a critical and commercial success in the first place,” BlackBerry said in its complaint filed with a Los Angeles federal court. BlackBerry’s spokesperson Sarah McKinney said in an email, “Protecting shareholder assets…

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SEM 

Say goodbye to low Quality Score with this Google Ads script

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Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to us all, they’re also a real eyesore and annoyingly hard to fix. To help with this, I’ve written a Low Quality Score Keyword Alert script! If low Quality Score keywords are wasting your money, this script will help you find out where they are in order to tackle the problem head-on. What is Quality Score? One of the ways Google measures ad…

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SEO 

Link to my awesome content, please!

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In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a thoughtful link-building outreach campaign, because no matter how awesome your content may be, no one will link to it if they don’t know it exists. In this article, I’m going to talk about link-building outreach, an equally important aspect of link building at a tactical level. I’m also going to…

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Latest News 

What You Should Know About Google’s GDPR Consent Plan for Publishers

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Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection and use of personal information in targeted ads. And Google’s consent plan is something that ad giants like Facebook and Amazon can follow. “To comply, we will be updating our EU consent policy when the GDPR takes effect and the revised policy will require that publishers take extra steps…

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Marketing 

Email Marketing is Alive and Well for Brands

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Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not be something that online retail marketers should overlook. This new survey illustrates the importance of a marketers first email message, right after someone provides their email to a brand. The survey revealed that 39% of marketers send a thank-you-for-subscribing message and 50% of those companies say that 21% of their…

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Bing 

Bing will start banning more weapons-related ads starting July 1

news

Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition or aid in the reloading of a weapon. This update expands on the existing ban on ads for firearms, integral weapon parts and ammunition. “Many of the recreational type guns like air rifles look like real guns and consumers may be led to click on offers that are…

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google 

5 Things Google Ads can now do automatically

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Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect. These automations are exciting because they promise similar results with less work. But machines can’t do everything pay-per-click (PPC) professionals can, and machines and humans are often at their best when they work together. So, to help you better understand what is possible with today’s crop of Google Ads automated…

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Social 

Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives

news

In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has surpassed 3 million after just passing the 2.5 million milestone 6 months ago. Instagram has surpassed 200,000 after only making ads broadly available in the fall. WebpageFX has put together a helpful infographic (via AdWeek) looking at ad specifications and dimensions for Facebook and Instagram across ten different objectives. These include: clicks to website, website conversions, page post engagement, page likes, app installs, app engagement, local awareness, event…

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SEM 

How to create the perfect ad with audience targeting

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As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, which blew away our conversion rates and left us scrambling to restructure campaigns. For years, I’ve been chronicling the shift toward audiences in articles such as Searching for searchers and Developing your audience targeting strategy. Search marketers have long been preparing for a new era of search based on more targeting, more personalization and more intelligence, even though it’s been unclear exactly when or how it would come. Demographic…

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SEO 

Internal links: Link building’s secret sauce

news

I’ve been writing about link building for years now. On more than one occasion, I’ve had to dispel the idea that link acquisition has a magic button you can simply push and earn links. I’ve heard countless clients ask me at Page One Power (my company) to ” just get us some links” and we constantly have to explain that’s not how it works. While the process of link acquisition can be simple, securing quality links is not always so simple.  Everyone struggles with this, but we’ve found, after many…

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