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Year: 2018

google 

Why Wikipedia is still visible across Google’s SERPs in 2018

news

Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. Back in May my piece No need for Google argued that wikis themselves were…

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Technology 

Voice search isn’t the next big disruptor, conversational AI is

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Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.   Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing  – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, and this is causing a few raised eyebrows. However, voice is only a small…

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Marketing 

5 Ways Smart Marketers Repurpose Their Content

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Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create…

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SEO 

Voice search and local SEO: How to get started?

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There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands. As an SEO, how should you revamp your strategy in order to gain an edge over your competitors? In this guide,…

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Social 

How to Leverage Testimonials From Social Media to Make More Sales

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Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased similar items and were satisfied with them. Research by Nielsen showed that 92 percent of consumers will trust a recommendation given by a peer and that 70 percent of shoppers trust a recommendation or review…

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Social 

Experts agree: Social media is ineffective in local link building

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As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards brand awareness. When working on local link building, you notice that the biggest successes can be achieved by establishing connections in the local community; something that has the added, knock-on effect of improving how the…

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Social 

Gear up your paid social plan for Q4

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Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do you set yourself up for success? Here are my top five tips for what to take care of now. Personas, personas, personas Do your audience research. Comb through your internal data and understand who your…

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google 

Has Amazon ended its Google Shopping campaigns?

news

Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28. It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down near the end of Q1, and then they completely disappeared from Auction Insights reports on April 28, with no Amazon PLAs (product listing ads) reappearing since then. “While it’s not uncommon…

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google 

Old Google Search Console Sitemap Bug With Mobile-First Indexing

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Google’s John Mueller said in a Google Webmaster Help thread that there is a bug with the Sitemaps reporting section of the old Google Search Console specifically with sites that moved to mobile-first indexing. John said it is jut a reporting bug and does not impact how the site or content ranks in Google search. John wrote “We currently have a bug on our side with regards to the reporting in the Sitemaps section of the old Search Console with regards to image indexing for sites that are in the…

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SEO 

SEO for web designers: What you should know

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A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website. This further lays emphasis on the major role played by web designers in building the entire website and its online reputation as well. To get better at SEO, web designers need to get a deeper understanding of the commercial aspects of websites. Apart from creating killer designs, web designers should always be aware of some of…

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