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Year: 2018

SEM 

Google begins sending goodbye old AdWords UI notices

news

We knew it was coming, just not this soon perhaps. In March, Google announced that it would retire the old AdWords interface by the end of the year. This week, some advertisers received notifications from Google that their accounts will be switched over to the new interface only, starting in July. At that point, “the new AdWords experience will replace the previous one” completely, and those advertisers will no longer be able to jump back to the original interface. A portion of the notice from Google is shown in the…

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SEO 

Supercharging your SEO with AI: Insights, automation and personalization

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Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers. Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in natural language with people to schedule an appointment at a hair salon or book a table at a restaurant, for example. To pass the Turing Test, AI must behave in a manner indistinguishable from that…

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Latest News 

Google’s Mobile-First Search Indexing Goes Live

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Google has announced the rollout of its mobile-first search indexing, after more than a year of testing and experimentation. The move was first detailed in 2016 when Google wanted to use phone-optimized versions of websites to index pages in its search results. The shift to mobile-first indexing comes from the rising trend of more people using mobile devices to browse and search the web. However, some sites have significantly different versions of content for desktop and mobile browsers, the latter often a watered-down copy of the former. “Mobile-first indexing means…

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Marketing 

Facebook Increases Job Search Capabilities to 40 New Countries

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Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The feature was initially only available in Canada and the US. The job search feature allows users to search job openings and apply for them directly on the company’s site or mobile app. Meanwhile, improvements made…

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Bing 

LiveRamp brings its search targeting to Bing Ads

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Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service. With Google’s Customer Match, a brand can target customers with ads in Google Search results. A Honda dealer in Boston, for instance, can target previous and current customers for a sale at its dealership when that user searches for, say, “Honda CRV.” The dealership can upload the email addresses, phone…

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google 

Google Tests ‘Smart Reply,’ Sends Contextual Replies to All Your Favorite Chat Apps

news

Replying to common messages received via your Android device will soon be a lot easier. Google is developing an app that will give you a selection of preformatted responses allowing you to reply with just one click of a button. The new project is aptly named “Reply,” which can be viewed as the mobile version of Google’s Smart Reply feature that is available in Gmail and Allo. The upcoming app, which will be initially available to Android users, will use artificial intelligence to automatically create response suggestions to inbound messages.…

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Social 

WeChat Reaches a New Milestone — 1 Billion Monthly Active Users

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WeChat, China’s favorite social media app, has hit one billion monthly active users. The platform managed to reach the milestone largely due to the popularity of its games and shopping services, particularly during the Lunar New Year in February. Pony Ma Huateng of Tencent, the app’s parent company head honcho, disclosed the impressive figure at a media briefing on Monday. Known as Weixin in China, the mobile app offers more than just messaging services. Users are able to play games, send money, and even book appointments, making the all-in-one platform…

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SEO 

How to determine if you’ve been hit by negative SEO

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Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques. If you need a refresher or missed the first article, here it is: What Negative SEO is and is Not. As you progress through the following steps to try and diagnose what happened, you’ll need to honestly ask yourself whether the decline you’re facing is…

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SEM 

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

news

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. With the changes, users can turn off some of the interest signals that Google uses for targeting ads. The options are located in the “Personal info and privacy” section of users’ account Ad Settings. The feature allows users to manage their ad settings and opt out of allowing Google to personalize ads per data it collects on users, including…

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Latest News 

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

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To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics on specific ad metrics. Google Adwords is giving advertisers more ways to determine the performance of their click-to-message campaigns by introducing new ad metrics for the product. In a recent blog post, the company announced…

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