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Year: 2018

Social 

Facebook Founder on Top 3 Qualities to Reach the Top

news

Zuckerberg was recently asked what he thinks are the top 3 qualities an entrepreneur should have when starting a successful business. 1. Focus on Making an Impact in the World “I think if you want to build something great you should focus on the changes you want to make in the world. That to me is number 1. I see too many entrepreneurs decide that they want to start a company before they actually know what it is that they want to build, and to me that seems backwards.” “In…

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SEM 

Introducing Search Engine Land’s ‘Guide to PPC’

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Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and wasted money. Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and what to consider before launching a campaign) to more advanced aspects,…

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SEO 

How to understand searcher intent and use it to boost SEO rankings

news

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and search engines have advanced algorithms and large amounts of traffic they analyze to determine which results are the best match for a keyword. Understanding the broad categories of intent is crucial to developing a search…

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Social 

Facebook facing class action in Illinois, campaign finance suit in Washington

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Data retention at issue in Washington, facial recognition consent in Illinois. Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint. Both companies are charged by Washington Attorney General Bob Ferguson with not maintaining proper records and information about buyers of political ads as required by state law. The alleged…

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Bing 

Bing Ads rolls out In-Market Audiences to all US advertisers

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Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties. There are now more than 170 in-market audiences to choose from — up from…

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SEO 

Say hello to Voice Interface Optimization

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Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere, most notably in intelligent speakers like Google Home and Amazon Alexa. However, the standards for this kind of interaction are still being hammered out, and the tools for brand differentiation are still fairly rough. But time’s a-wasting, with ComScore predicting that half of all searches will be voice searches by 2020.…

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SEM 

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

news

Live Webinar: Tuesday, June 26, at 1:00 PM ET (10:00 AM PT)   Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign at the right time and provide consumers with a relevant, frictionless experience — whether they convert online or over the phone. Join…

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Uncategorized 

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

news

o get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics on specific ad metrics. Google Adwords is giving advertisers more ways to determine the performance of their click-to-message campaigns by introducing new ad metrics for the product. In a recent blog post, the company announced…

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World 

Facebook expanding Marketplace ads to more countries & campaign objectives

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The company reports advertisers running ads in Marketplace are seeing positive returns.   Last year, Facebook began letting a select number of advertisers run ads in Marketplace, the site’s online shopping platform where users can buy and sell items locally. Without making a formal announcement, Facebook opened the ability to run ads in Marketplace to all US advertisers in January and expanded it to Canada in May. This week, Facebook announced that Marketplace ads will be available to campaigns targeting Australia and New Zealand. Additionally, advertisers using video views and…

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Social 

Facebook shared user data with Chinese company identified as posing a national security threat

news

Facebook confirms data partnerships with Huawei and three other Chinese telecom firms.   Raise your hand if Facebook shared user data with you — because the list keeps growing. Days after learning the company had shared user information with at least 60 different device makers — including Apple, Samsung, Blackberry, Microsoft and Amazon — more names from that list have surfaced. The list includes Chinese device makers Lenovo, Oppo, TCL and Huawei. US intelligence officials flagged Huawei as a potential national security threat as far back as 2012, reports The…

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