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Year: 2018

Bing 

Bing Ads launches price extensions

news

Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in mobile and desktop search results. Advertisers can use them to show prices for products or services and include up to a 25-character description with each extension. One price extension is visible from the ad, and a “view more items” drop-down displays three additional listings. The prices used in price extensions must be visible on the landing page, and that landing page can be on a third-party retailer…

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google 

Google My Business Agency Dashboard launches

news

Google has announced that the Google My Business Agency Dashboard is launching today. We had heard that this feature was coming a month ago, and now it is live. The Agency Dashboard lets local marketing agencies and local SEOs manage multiple listings in a more efficient and productive manner. If you are an agency, you can register here to gain access to the new dashboard. Here are the features available within the new Agency Dashboard: Manage all your locations under one account; there is no longer a limit of 100 locations per account in this…

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google 

Google doodle honors long distance runner Tom Longboat

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Tom Longboat was a dominant long distance runner in his time. In fact, he was the dominant long distance runner throughout most of his professional running career. He was born and lived in Ontario, Canada, and Google wants to celebrate his life on his would-be 131st birthday with a Google Doodle on Google US and Google Canada. Tom Longboat was nicknamed “bulldog of Britannia” and he also was a fighter for the Air Force and the Canadian army. He served as a dispatch runner in World War I. He had…

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Social 

Facebook Puts an End to Temporary Reaction Buttons

news

Facebook will no longer be releasing limited-time reaction buttons, which people could use in place of standard reactions or the like button. So those who have been waiting for Facebook to release a ‘pride’ reaction to commemorate Pride month won’t be getting one this year. Last year, during the month of June, Facebook rolled out a rainbow pride flag that people could use to react to posts and/or comments. Facebook has done this several times before. A purple flower reaction button was available for Mother’s Day in 2016 and 2017.…

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Social 

Facebook Now Supports Bidding for In-App Advertising

news

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions. This process is facilitated by a technology called header bidding which was introduced last year. Header bidding allows web publishers to put ad impressions up for auction through real-time bidding between ad networks. Previously, Facebook’s support for header bidding was limited to advertising on the mobile web. Facebook now supports header bidding for in-app advertising.

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SEO 

It’s alive! Image SEO is back from the dead

news

Image search engine optimization (SEO) is the practice of optimizing attributes associated with images. The file size, file name, alt attributes, captions, XML sitemap inclusion and structured data on images all play a role in the visibility of images within search engines. All image traffic from search took a huge hit in January of 2013, when Google decided to add the “view image” button, content providers complained of drastic traffic declines across many verticals. From a study done by Define Media Group: These declines were even more drastic for large enterprise-level brands that had…

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SEM 

5 Google Optimize tests to take AdWords to the next level

news

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now way easier to do, which means that we can do so much more with all of those clicks that we’re paying for. There’s a lot to get excited about when it comes to Google Optimize: It’s easy…

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SEM 

Google launches AdWords add-on for Google Sheets

news

Google AdWords has launched an add-on to import data for analysis and reporting in Google Sheets. Once you install the add-on and connect to an AdWords account or MCC account, you will be able to choose metrics columns, set filters and report time frame and name the report from a sidebar in the “Report Configuration” tab. If you log in with an MCC, you can select multiple accounts and bring data into the same report. Once you run the report, the data will be available in a new tab with…

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Bing 

Bing Ads rolls out In-Market Audiences to all US advertisers

news

Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties. There are now more than 170 in-market audiences to choose from — up from 14 when…

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Marketing 

Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research

news

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for technology and communications. The same could be said for Generation Z, or those born around the mid-1990s to the early 2000s. Also dubbed the Linkster Generation for always being linked to social media, they have…

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