You are here

Year: 2018

google 

Google My Business Adds Clear Button For Attributes

news

Allyson Wright from Google announced in the Google My Business Help forums a small but useful feature for those heavily working in Google My Business. There is a new “clear” button in the attributes section to allow you to more efficiently manage the business attributes you are working with. Allyson said previously managing these attributes were “tedious” and “rather than being forced to select ‘yes’ or ‘no’ for attributes offered by your business, the ‘clear’ option allows you to clear any value you previously provided for that attribute.” The attribute…

Read More
Marketing 

Facebook to Cut Off Third-Party Data for Targeted Ads

news

In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The company also allowed advertisers to target consumers using data collated from several sources, including Facebook, the advertiser itself and third-party services like Acxiom and Experian. Third-party data has been useful to companies and advertisers that…

Read More
Bing 

Bing Ads Price Extensions

news

Bing announced they launched new ad extensions named Price Extensions. Bing Ads Price Extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to searchers on mobile devices. Here is what they look like: Price Extensions will only show on ads listed at the very top of the results page. This allows searchers to see to exactly what they’re looking for when they’re looking for it. This helps to increase your clicks and drive potential customers straight to your converting experiences. Here are key…

Read More