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Year: 2018

Latest News 

Google Search Algorithm Update on October 16th Looks Like a Big One

news

SEO expert Barry Schwartz released a video this morning stating that he sees “lots of signals” that the recent October 16 Google algorithm update was a “big one.” Barry also talked about a Webmaster Hangout this morning with Google’s John Mueller and a popular site owner who lost 60 percent of his traffic overnight. John and his team actually looked into this one in detail but offered no advice except to keep improving the site. Barry Schwartz on the Google October 16 algorithm update: Although Google won’t confirm it yet,…

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google 

Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

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Get a better understanding of the types of visitors campaigns are driving in-store.   Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors. Why you should care Advertisers who are measuring store visits from people who have engaged with their Google ads, will be able to analyze how many of those visitors are new or repeat customers. That segmentation can help advertisers better understand how campaigns are driving incremental store visits or loyalty from…

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business 

SearchCap: Google Maps follow business, local voice survey & link building tools

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building tool roundup: Site crawlers Oct 26, 2018 by Julie JoyceLink building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off. Google Maps ‘Follow’ button gives businesses a new way to connect with users Oct 26, 2018 by Amy GesenhuesUsers can get updates from businesses in the “For You” tab. Survey: 88 percent seek driving directions after…

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business 

4 Ways to Identify Talented Salespeople for Your Business

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Do you know why a lot of businesses fail? It’s not because of poor products or service or bad accounting. Most small businesses don’t survive past five years because of the lack of sales. As your business starts to grow, you start looking for people who will push your products. Finding and hiring salespeople is critical for any company. However, finding the right applicant for the job is a complex process, especially since many employers don’t know how to recognize talented salespeople. Here’s watch you should look for: 4 Ways…

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Social 

How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

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Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has the potential to bring a tremendous amount of attention to your business. In fact, research has shown that content marketing through social media generates 3 times as many leads while costing 62 percent less than traditional marketing strategies. That’s largely due to an increase…

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google 

Google My Business Video Upload Not Working: Server Reject Error

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Google has confirmed they are working on fixing a bug within Google My Business for uploading videos to your business listing. When you try to upload videos, Google is returning a “server reject error.” Allyson Wright, Community Manager, Google My Business said “I can confirm that this issue has been escalated and is being looked into.” Here is the error that was posted in a Google My Business Help thread:

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google 

Google Link Penalty Can Remove Rich Snippets/Results

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Google has said they can issue a rich snippets or results manual action, removing the ability for the site from showing rich results in the Google listings. But do other penalties, like link penalties, also result in removal of rich snippets? It appears that may be the case. A Google Webmaster Help thread has a webmaster complaining his site is not showing rich results and snippets in the Google search results. A lot of people offered up advice but then Google’s Aaseesh posted saying the site has an inorganic links…

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World 

The Muse Founder Kathryn Minshew on the Importance of Trusting Your Instincts

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Kathryn Minshew, Founder & CEO of The Muse recently talked about the importance of making the important ‘irreversable’ decisions for her startup company. The Muse is a massively successful resource for people to craft and find fulfilling careers with over 50 million users. Although It’s not a job board you can find jobs on The Muse. Employers like to use The Muse to attract talent by telling a more authentic and compelling employer story. The Muse Founder and CEO Kathryn Minshew discussed the challenges of making decisions in a recent…

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Marketing 

5 Ways Smart Marketers Repurpose Their Content

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Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create…

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Bing 

Bing Ads changes when conversions are reported

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The change applies to conversion and assist reporting. Bing Ads is switching the time at which a conversion is reported as having occurred, the company announced last week. Conversions now get reported as having happened when a user clicked on an ad that led to a conversion — rather than at the day and time when the conversion is completed. Likewise, assists are reported based on when a user clicked on the ad that contributed to a conversion. How it works. As an example, Bing Ads presents this scenario: Day…

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