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Year: 2018

google 

Google to close Google+ after 7 years: A look back at the impact it once had on Google search

news

This should come as no surprise, Google is closing down Google+ over lack of use and security issues. Just about seven years ago, Google launched its own social networking site named Google+. On Monday, Google announced it will be closing down the consumer version of Google+ in the coming months as it disclosed a privacy bug. Google said “the consumer version of Google+ currently has low usage and engagement,” adding that “90 percent of Google+ user sessions are less than five seconds.” Google+ and +1 button ranking influence? Before Google+…

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Bing 

Bing Not Listening To Submit URL Webmaster Tools Feature

news

I am hearing some reports that even the submit URL tool within Bing Webmaster Tools is not working. We know Bing killed off the anonymous submit URL tool and told us to use the one within Bing Webmaster Tools. But if you try to use it and check your server logs, you may notice that Bing is not accessing the content after you submit the request. Not many folks track Bing in such detail, but I am hearing some chatter within some of the private areas that the tool is…

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Marketing 

Square Acquires Weebly for $365 Million, Aims to Be a One-Stop Solution for eCommerce Businesses

news

Digital payments company Square has announced plans to acquire Weebly for approximately $365 million in cash and stock. The purchase was in line with Square’s objective to provide a cohesive solution to entrepreneurs in running their businesses across all channels. Known for its payment software and hardware, Square has diversified its portfolio to include money transfer, business financing, and customer relationship management software. The company offers flexibility in selecting and integrating third-party solutions that include point of sale, accounting software, and other back-office applications. Weebly, on the other hand, provides an…

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business 

Blitzscaling: Grow a High-Value Business at Lightning Speed

news

No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when it first started out and then went on to start LinkedIn. Hoffman has since invested in several quick-growing companies through his Greylock Partners. Hoffman’s success has earned him the moniker “startup whisperer of Silicon Valley.” He also coined the term “blitzscaling,” a groundbreaking concept that allows entrepreneurs to quickly grow their companies and stay ahead of their rivals. What is Blitzscaling? A blitz is defined…

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SEM 

Here’s how to copy old AdWords column settings to the new Google Ads UI

news

If you’ve been putting off the hassle of rebuilding your beautiful columns layouts from the old AdWords interface, Google has acknowledged your pain. This week, Google added the ability to copy your columns preferences from the old AdWords interface to the new Google Ads interface. How to do it. Go to the Tools icon in the upper right corner of the UI and select Preferences (under the Setup column). Expand the new “Columns preference” option to copy your previous column preferences to your Google Ads account. Important to note. There…

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Bing 

Bing Ads now supports language targeting at the campaign level

news

The change brings language targeting in line with Google Ads, making campaign imports smoother. Bing Ads announced Wednesday that advertisers now can target multiple languages at the campaign level. For global advertisers that don’t break out language targeting in separate campaigns, this will be helpful update. What changed? Previously, Bing Ads only supported language targeting at the ad group level. That meant settings had to be carried through to multiple ad groups. It also meant that the settings weren’t in alignment with Google Ads campiagns, causing problems when advertisers targeting…

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Marketing 

Stitch Fix CEO Says Localization and Brand Marketing are Key

news

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO of Stitch Fix discussed their current marketing strategy on “Squawk Alley” earlier today: Stitch Fix Enters the UK Market I’m excited about heading into the UK. What we see in Stitch Fix Mens has given…

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Social 

Publishers on Twitter can now monetize videos viewed by global audiences

news

Previously, publishers could only monetize organic video content within their home country feeds. Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers should care While this change will increase the opportunity for publishers to generate revenue from their video content outside of their home…

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SEO 

New SEO Scam; SEOs Warning Google Will Ban Site

news

There is a new SEO scam out there, one that seems honest and forth coming. A reported SEO calls site owners that have well-established rankings in the search engines. They warn them that Google will be banning their Web site and that they should switch over to his SEO company so they can fix the issues prior to being banned. The so-called SEO lists reasons why the site will be banned, such as some bad links (that are out of the control of most site owners) and then gives examples…

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business 

Chinese Internet Growth is Staggering and is Still an Enormous Business Opportunity

news

South China Morning Post CEO Gary Liu recently gave a Ted Talk explaining the staggering growth of the Chinese internet and how it is rapidly changing millions of lives for the better. What’s especially fascinating is how impactful their internet growth has been for the Chinese migrant workers and the poor and how this is only the beginning. There are still 600 million Chinese offline, their wages are rising too which means their spending power is a huge opportunity for internet startups. South China Morning Post CEO Gary Liu talks…

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