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Year: 2018

SEM 

Learn about people-based marketing from eight experts

news

Get best practices for embracing a people-based approach. For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people. People-based marketing is the ability to identify customers and prospects across channels and devices so you can deliver more relevant — and effective — messages. If you want to deliver on a people-based marketing strategy, you must…

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Social 

Snapchat partners with Amazon to let users shop from pictures

news

Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon. Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make a purchase. Why retail marketers should care With…

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Bing 

Bing Ads Automated Extensions Are AI Powered

news

Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence. The AI will help Bing “analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved visibility and increased performance, with no action required from you,” to create your automated extensions. Bing wrote: Bing collects and extracts relevant and useful content to ensure the right extensions appear at the right time. This data can come from the content on your website, your ad descriptions, a user’s…

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SEO 

SEO: Does Google Treat Content With Quotes Or Brackets Differently?

news

So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal” if you use brackets a lot of quotes or brackets. Why? Because maybe, just maybe, Google will think that “SEO” means something different than [SEO] or (SEO)? The question came up on Twitter and Pete Meyers from Moz answered it and John Mueller responded to his answer with a thumbs…

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Technology 

Why Do Users Need To Start Web Push Notification?

news

 Reach online customer, no matter they engaged with your website or not. You can reach to your customer whenever they are online or busy with other web browsers. It is the best web communication way to reach the audience even they are not active with you.  No need for Email Address. Usually, customers are afraid of sharing their personal details with online peoples. Here, you are not required to share your Email Address to communicate with the audience.  Difficult to miss the popup notification. Most of the…

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Bing 

Augmented reality artist creates sculptures using Bing search

news

Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g., “Flower”) into a simple field, then watched as results were mapped to the wireframes of the digital sculptures. Bing API connected to AR platform. The sculpture forms were created by 3D sculptor Michael Murphy, working in conjunction with interactive agency Feelr, who integrated the Bing…

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google 

Google Maps Now On Apple CarPlay & It’s Okay

news

Right before I went offline on Tuesday night, Apple approved a new version of the Google Maps app for iOS that added CarPlay support. This is something I’ve been waiting for since March 2016, when I got my new car with Apple CarPlay. Now that it is out, I am happy but a bit underwhelmed. I installed it and drove home from work using it and while it was the first time I was using Google Maps with the new CarPlay user interface, it was a bit lacking of what…

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Latest News 

What You Can Lose If You Are Not Aware Of Web Push Notification?

news

Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process is the quickest and cheapest way to deliver a message to a recipient and advertising different types of concessions like discounts, sales, new product launches, and many other related things for the businesses. Web Push Notifications insist users go to the website and look over the whole process. It can…

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SEO 

Compare 17 top SEO tools and platforms

news

Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO…

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SEM 

Now you can enable call reporting at the account level in Google Ads. Here’s how

news

Starting this month, Google Ads advertisers can enable call reporting for all call-only campaigns and call extensions in their accounts in one spot. The new account-level setting will roll out over the next few weeks. Why use this setting? Until now, advertisers who wanted to enable call reporting have had to make sure to enable it every time they added a new extension or call-only ad. Because there’s no great way to audit this without looking at each individual extension and ad, it’s not uncommon for advertisers to realize they’ve…

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