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Year: 2018

Bing 

Bing Ads enhances Overview tab, makes it easier to save, share reports

news

Updates include the ability to add or exclude search queries from the Overview tab. Bing Ads is making several reporting updates for the web interface that are aimed at making it easier for advertisers to analyze their account performance. Share and save reports from Campaign and Account Summary pages First is the option to save, schedule and share reports you create from the Campaign page and Account Summary page, as shown in the screen shot above. When you opt to download a campaign or account summary report, the download window…

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google 

Google Search Ranking Update Brewing? Early Signs Of Algorithm Shifts.

news

I am seeing super early signs of a Google search algorithm update brewing right now. There is some early limited chatter as of early this morning in the forums and on social media. Some of the automated tracking tools also are picking up changes, while some are not. So it is super early but something might be brewing – we should know more within 24 hours or so. Are you seeing any changes as of around 5am EDT this morning in terms of your Google organic traffic and/or keyword rankings?…

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google 

Google’s exact match close variants expand again: Now include same meaning variations

news

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query. Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has steadily morphed over the past few years. First including plurals, misspellings and other similar variants came in 2014 and then different word order and function words took hold in 2017. Now phase three is here. On Thursday, Google…

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Bing 

The ultimate guide to using Bing Webmaster Tools – Part 5

news

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling history on Bing. However, you can also use some free publicly-available tools that don’t…

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Technology 

What Are Businesses Trying to Accomplish with AI-Powered Customer Support?

news

Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s the promise of AI-powered automated customer support. “A big part of what we need to be able to do at a call center is to help our clients gain that insight to go away with something they didn’t even know they needed before they came into the situation,” noted Rob High, Chief…

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Social 

Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps

news

Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics. Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads for travel for flight, the new ads let advertisers go beyond the…

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World 

Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

news

The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016 election, Nike had to have known that it would bring controversy if not outright boycotts from some quarters. But that may…

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SEM 

Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ

news

It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two very large SEM companies named ReachLocal and Yodle as not delivering on their promises to their customers. Here is a quote: The Federal Trade Commission has received about 60 complaints involving ReachLocal since 2009 – roughly half of them filed within the past two years – and more than 180…

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google 

Google speeds up some searches by 2x with use of Service Worker and Chrome for Android

news

VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up. Dion Almaer, Google director of engineering, and Ben Galbraith, Google senior director of product said last week at Pluralsight Live in Salt Lake City, Utah that this was the “largest deployment of Service Worker probably out.” They were able to get Service Worker to “give you results sometimes twice as fast”…

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SEO 

Google SEO: Should Titles & H1 Tags Be Exactly The Same?

news

The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. Now a Google Webmaster Help thread has people asking if the title and the H1 (header) tags need to be exactly the same or identical. The answer is that “consistent” doesn’t mean “identical.” With Google News, you probably want to keep them almost exactly the same. But with normal Google web search, having them close is fine. Personally, I like to use a more explanatory but shorter headline with my…

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