Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strainedpartnership that traces back to 2009. What is changing? Microsoft’s Bing Ads will be the exclusive search adverting platform for Verizon Media properties, including Yahoo and AOL. When Microsoft and the then-independent Yahoo last renegotiated their search advertising partnership in April 2015, Yahoo was looking to build up…
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