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Month: February 2019

Marketing 

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

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Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points toward a free pizza in their rewards program. Domino’s AI-Powered ‘Piedentifier’ Ad Campaign We’re going to give Piece of the Pie Rewards points for any pizza. Our customers are going to be able to use…

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SEM 

Here are the key metrics and templates you need to create a PPC report

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PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is to understand why you are adding the specific data points to your report. That’s why you need a PPC report that fits your goals and the KPIs that you want to measure.  A PPC report needs…

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Latest News 

Pinterest’s Latest ‘Product Pin’ Feature Gives Sellers 40% More Clicks

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Pinterest is doing everything it can to make shopping even better for its users. The visual sharing platform recently introduced Product Pins, Shopping Recommendations, and a new shortcut. These new features aim to provide its 250 million active Pinners with a more intuitive and streamlined shopping experience. The first of these features is the Shopping Recommendations area in the women’s fashion and home décor categories. Pinners who view a pin in these groupings will see a new section showing “products like this.” The company states the recommended pins are visually similar to…

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Bing 

Bing offers a trio of new local search APIs

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These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises. In that context, Microsoft has now released three location APIs: Bing Maps Location Recognition, Bing Maps Local Search API and Bing Maps Local Insights API. They were originally rolled out individually in December. What the APIs can deliver. Location Recognition will translate a lat-long coordinate into more…

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Social 

7 social media monitoring tools to check out in 2019

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The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life as well. This is a list of social media monitoring/listening tools you should check out next year. Some of them have existed for a while, some are new and fresh on the market. But all…

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SEO 

Cybersecurity in SEO: How website security affects SEO performance

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Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a website hack can have on organic performance. And many are beginning to question the role preventative security measures might play in Google’s evaluation of a given domain. Thanks to the introduction of the GDPR and its accompanying regulations, questions of cybersecurity and data privacy have returned…

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