Here are the key metrics and templates you need to create a PPC report
PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is to understand why you are adding the specific data points to your report. That’s why you need a PPC report that fits your goals and the KPIs that you want to measure. A PPC report needs…
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