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Month: March 2019

google 

All Google Ads attribution reports will soon include cross-device conversion data

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To bring consistency to reporting, Google Ads will begin including cross-device conversion data in all attribution reports starting May 1. This includes metrics such as Conversions total, Conversions Value and Last Click Conversions. Why you should care. Currently, cross-device conversion activity is only included in the Devices, Assisting Devices and Device Paths attribution reports. That means conversion metric calculations are inconsistent when looking at different reports. The change will mean cross-device metrics are included and treated the same across all attribution reports. Not retroactive. Keep in mind that the cross-device conversion data will only…

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Social 

Report: Facebook the top network for app-installs, Google, Apple follow

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AppsFlyer also says that app-install fraud is 30 percent across the industry The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). Facebook #1 overall, Snap most improved. Facebook remains the top network for mobile app installs overall. It’s also the ROI leader, while Snap saw the best improvement in ROI in the non-gaming category. Google is a strong…

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Bing 

Maximize Clicks in Bing Ads now available globally

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The strategy automatically sets bids to increase click volume. There are some manual control options. Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Are there any controls? Yes, there are two. Like Google, Bing offers the option to set a maximum CPC at the campaign level to give advertisers a bit of manual control over how high the system…

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Marketing 

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

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Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to have genuine authentic communications with customers and prospects. Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’  and how Yesware can help companies and their sales teams more effectively drive lead generation: Important for Salespeople to be Authentic There’s not only…

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Latest News 

Everything You Do is The Brand, Says ShipMonk CEO

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Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. “Something we have learned in the last few years is that once you communicate those values and what the brand really means to your employees and to your customers, it kind of does the job itself,” he says. “You don’t really have to spend a lot of time maintaining it.” Bednar adds: “Everything you do at that point is the brand.”…

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SEM 

Six tips for B2B paid search success

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Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a bit more challenging when you can’t see the direct conversions or e-commerce revenue. As such, I thought it would only be fair to share six of my favorite tips to help you get the best…

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SEO 

SEO for web designers: What you should know

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A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website. This further lays emphasis on the major role played by web designers in building the entire website and its online reputation as well. To get better at SEO, web designers need to get a deeper understanding of the commercial aspects of websites. Apart from creating killer designs, web designers should always be aware of some of the…

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google 

Google opens complaint form to crack down on fake info in Maps

news

Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see. Marissa Nordahl, a Google My Business Community Manager announced that Google launched a new form named the Business Redressal Complaint Form that will allow searchers and users to “report fraudulent activity relating to businesses Google Maps,” she said. The form is designed to help Google tackle some of the serious issues around bad and fraudulent information on Google Maps. Google said you should use the form if “you come across misleading information or fraudulent activity on Google…

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