Six tips for B2B paid search success
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a bit more challenging when you can’t see the direct conversions or e-commerce revenue. As such, I thought it would only be fair to share six of my favorite tips to help you get the best…
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